When all the customers have same preferences, the marketing strategy is classified as ___________?

Related Mcqs:

1. The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

   A. customized marketing
   B. mass customization
   C. customization
   D. individual empowerment

2. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

3. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. shallow strategy

4. The forces and factors that shape customers preferences and behaviors are known as?

   A. the cultural environment
   B. the demographic environment
   C. the economic environment
   D. the political environment

5. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. In marketing research, asking preferences and questions about buying behavior is example of?

   A. experimental research
   B. ethnographic research
   C. observational research
   D. survey research

7. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

8. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

9. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

10. A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?

    A. survey research
    B. focus group researcher
    C. ethnographic research
    D. observational research