A. survey research
B. focus group researcher
C. ethnographic research
D. observational research
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The representation of consumer preferences and perceptions in visual manner is classified as __________?
A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation - When all the customers have same preferences, the marketing strategy is classified as ___________?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing - In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The forces and factors that shape customers preferences and behaviors are known as?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment - The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness - According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning - The shared values, norms, stories and beliefs characterizing the organization are called __________?
A. organizational culture
B. departmental culture
C. business environment
D. analytical environment - In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale
