The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

Related Mcqs:

1. The process of determining profitability of each segment is classified as __________?

   A. segment profitability
   B. segment positioning
   C. acid test segments
   D. marketing mix

2. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

3. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

   A. segment identification
   B. segment attractiveness
   C. solution based segmentation
   D. need based segmentation

4. Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

   A. raw material exporting economies
   B. subsistence economies
   C. emerging economies
   D. industrial economies

5. Evaluation of the profitability of each segment is called?

   A. Targeting
   B. Market segmentation
   C. Positioning
   D. Differentiation

6. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

7. The set of customer’s having interest in market offering but lack of access to it is called __________?

   A. potential market
   B. available market
   C. target market
   D. penetrated market

8. The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

   A. geographic segmentation
   B. gender segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The market segment which is large enough or profitable enough to be served is known as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

10. The strategic business unit with low market share and high market growth is considered as?

    A. Cash Cows
    B. Stars
    C. Dogs
    D. Question marks