The set of customer’s having interest in market offering but lack of access to it is called __________?

Related Mcqs:

1. The market consists of a set of consumers having income, access and interest in a product is called ____________?

   A. target market
   B. penetrated market
   C. potential market
   D. available market

2. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

3. The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

   A. mass customization
   B. individual empowerment
   C. super segments
   D. customaries

4. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

5. The trial amount of any market offering for limited time before full introduction in market is classified as?

   A. premium
   B. advertising specialties
   C. sample
   D. coupon

6. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

7. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

8. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?

   A. motivation route
   B. elaboration cue
   C. central route
   D. value route

9. All the costs customer expects to incur to buy any market offering is called __________?

   A. total economic cost
   B. total functional cost
   C. total customer cost
   D. total sampling cost

10. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

    A. geographic segmentation
    B. demographic segmentation
    C. psychographic segmentation
    D. behavioral segmentation