The market consists of a set of consumers having income, access and interest in a product is called ____________?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The set of customer’s having interest in market offering but lack of access to it is called __________?

   A. potential market
   B. available market
   C. target market
   D. penetrated market

3. The way the consumers feel or perceive towards an actual product or potential market offering is called?

   A. sales concept
   B. product idea
   C. product image
   D. customer management

4. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

5. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

6. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

7. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

8. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?

   A. motivation route
   B. elaboration cue
   C. central route
   D. value route

9. The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?

   A. consumer market
   B. business market
   C. organization market
   D. large markets

10. The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

    A. solution based segmentation
    B. need based segmentation
    C. segment identification
    D. segment attractiveness