Collecting Information and Forecasting Demand

A. geographical anticipation
B. selective anticipation
C. responsive anticipation
D. reactive anticipation

A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions

A. market equilibrium point
B. Company’s equilibrium point
C. horizontal axis
D. vertical axis

A. product demand
B. market share
C. market index
D. product index

A. product-index percentage
B. market share percentage
C. product potential percentage
D. product-penetration percentage

A. super trend
B. fabulous trend
C. techno-socio trend
D. mega trend

A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index

A. trend
B. mega trend
C. minor fad
D. market disaster

A. product-share
B. sales response functions
C. company market share
D. potential customers

A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation