The comparison of past time series as seasonal sales and sales trend is included in ____________?

Related Mcqs:

1. The combination consists average past sales and most recent sales are ______________?

   A. exponential smoothing
   B. time series smoothing
   C. statistical smoothing
   D. sales forecast

2. The past sales analysis techniques do not include in ___________?

   A. time-series analysis
   B. exponential ratio method
   C. exponential smoothing
   D. econometric analysis

3. The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?

   A. business database
   B. customer database
   C. databases marketing
   D. company marketing

4. The information which is collected from sales dealers, sales displays and advertising is classified as ____________?

   A. personal sources
   B. commercial sources
   C. public sources
   D. experimental sources

5. According to customers, the trend of interpreting information in a way to support what they already believe is?

   A. selective attention
   B. selective distortion
   C. selective retention
   D. all of above

6. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

   A. selective attention
   B. selective distortion
   C. selective retention
   D. all of above

7. The series of steps that must be followed by sales people is classified as?

   A. marketing process
   B. selling process
   C. intermediation process
   D. nominal process

8. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

   A. Overall company strategies
   B. Overall company objectives
   C. Overall department objectives
   D. Overall marketing objectives
   E. All of the above 

   Submitted by: Rashid Mehmood

9. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

10. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

    A. indirect sales force structure
    B. territorial sales force structure
    C. customer sales force structure
    D. product sales force structure