A. selective attention
B. selective distortion
C. selective retention
D. all of above
Related Mcqs:
- According to customers, the trend of interpreting information in a way to support what they already believe is?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The comparison of past time series as seasonal sales and sales trend is included in ____________?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions - The customers keeping such information that supports their attitudes towards brand is classified as?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - The complete set of stored information and information strength is classified as_________?
A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
