A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Related Mcqs:
- The method of managing advertising budget at the level company can have money for is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing promotional budget to match the outlays of competitors is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?
A. target return price
B. value pricing
C. perceived pricing
D. target markup price - The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion - The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - The extra payment awarded for sales program and advertising is classified as ___________?
A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances - The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b - The net present value of forecasted brand earnings is classified as __________?
A. brand value
B. brand discount rate
C. brand earnings
D. brand responsiveness
Mcq Added by: admin