A. brand value
B. brand discount rate
C. brand earnings
D. brand responsiveness
Related Mcqs:
- The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The net present value is calculated by _________?
A. brand discount rate
B. brand auditing
C. brand personification
D. total brand earnings - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra - The estimation of total brand value in financial terms are classified as __________?
A. brand audit
B. brand tracking
C. brand valuation
D. liabilities evaluation
