A. brand discount rate
B. brand auditing
C. brand personification
D. total brand earnings
Related Mcqs:
- The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships - Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
A. Cost of investment on marketing
B. Relative market share
C. Market growth rate
D. Relative market share plus market growth rate - The net present value of forecasted brand earnings is classified as __________?
A. brand value
B. brand discount rate
C. brand earnings
D. brand responsiveness - In the value creation, ‘choosing the value’ phase includes _________?
A. segmentation
B. targeting
C. positioning
D. all of the above - In the value creation, ‘providing the value’ phase includes _________?
A. determining specific features
B. determining product price
C. determining product inventory
D. both A and B - In value stages, the shareholder value must consider ________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - In the value creation, ‘communicating the value’ phase includes __________?
A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities - The value creation process and value delivery sequence can be divided into ___________?
A. Three phases
B. Four phases
C. Five phases
D. Six phases - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency
