A. attachment
B. product and trade
C. price premiums
D. market capitalization
Related Mcqs:
- The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - In value stages, the marketing program investment must consider __________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - In value stages, the brand performance must consider _________?
A. price elasticity
B. associations
C. communications
D. risk profile - In value stages, the customer’s mind-set should consider _________?
A. associations
B. communications
C. cost structure
D. stock price - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The major product variables that retailers must consider includes?
A. services mix
B. product assortment
C. store atmosphere
D. all of above - The products that consumer doses not really consider buying is classified as?
A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product - The ‘core competency’ does not consider _________?
A. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation - The stages in the brand development according to successive quadrants are considered as ___________?
A. brand grid
B. power grid
C. reporting grid
D. knowledge grid - A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b
