A. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation
Related Mcqs:
- The hard core loyal helps company to identify its product _________?
A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands - In value stages, the customer’s mind-set should consider _________?
A. associations
B. communications
C. cost structure
D. stock price - In value stages, the brand performance must consider _________?
A. price elasticity
B. associations
C. communications
D. risk profile - The Company’s core business process includes __________?
A. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family - According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - The major product variables that retailers must consider includes?
A. services mix
B. product assortment
C. store atmosphere
D. all of above - The products that consumer doses not really consider buying is classified as?
A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product - In value stages, the shareholder value must consider ________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - In value stages, the marketing program investment must consider __________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization
