A. associations
B. communications
C. cost structure
D. stock price
Related Mcqs:
- In value stages, the shareholder value must consider ________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - In value stages, the brand performance must consider _________?
A. price elasticity
B. associations
C. communications
D. risk profile - In value stages, the marketing program investment must consider __________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The procedure of arranging a product to occupy distinct place in target customers mind is called?
A. Market segmentation
B. Targeting
C. Differentiation
D. Positioning - When the customers base their predictions on example that comes to mind easily are classified as__________?
A. availability heuristic
B. representative heuristic
C. anchoring heuristic
D. adjusting heuristic - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage - The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier
