A. expected products
B. basic product
C. augmented products
D. potential product
Related Mcqs:
- In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. expected products
B. basic product
C. augmented products
D. potential product - In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A. expected products
B. basic product
C. augmented products
D. potential product - The fundamental level of customer’s value hierarchy is ___________?
A. durable goods
B. no durable goods
C. core benefit
D. basic product - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - The marketer who discovers the customer solutions which they do not offer is considered as _____________?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers - The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity - According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family
