A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers
Related Mcqs:
- The consumers who shift loyalty status from one brand to another are classified as ________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers - The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities - The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The brand element ‘building brand’ does not include _________?
A. adaptable
B. memorable
C. meaningful
D. likeable - Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market - Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
