A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy
Related Mcqs:
- The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers - The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In the product hierarchy, the product variant or item is classified as __________?
A. class and line type
B. need family type
C. stock type
D. stock keeping unit - In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel
