The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

Related Mcqs:

1. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

   A. bundle strategy
   B. shallow strategy
   C. push strategy
   D. pull strategy

2. According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

   A. hard-core loyal
   B. split loyal
   C. shifting loyal
   D. non-switchers

3. The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

   A. shallow strategy
   B. push strategy
   C. pull strategy
   D. bundle strategy

4. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

5. In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

   A. Two-level channel
   B. Three-level channel
   C. One-level channel
   D. Zero-level channel

6. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

7. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

   A. esteem
   B. perceived esteem
   C. energized esteem
   D. energized similarities

8. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. shallow strategy

9. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

10. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

    A. vertical channel conflict
    B. horizontal channel conflict
    C. sealed channel conflict
    D. multi-channel conflict