A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities
Related Mcqs:
- In BVA, the measurement of customer’s awareness of brand is classified as ____________?
A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge - In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance - According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers - In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The consumers who shift loyalty status from one brand to another are classified as ________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers - The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy - The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures
