The consumers who shift loyalty status from one brand to another are classified as ________?

Related Mcqs:

1. According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

   A. hard-core loyal
   B. split loyal
   C. shifting loyal
   D. non-switchers

2. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

5. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

6. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

   A. esteem
   B. perceived esteem
   C. energized esteem
   D. energized similarities

7. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

   A. bundle strategy
   B. shallow strategy
   C. push strategy
   D. pull strategy

8. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy
   B. bundle strategy
   C. shallow strategy
   D. push strategy

9. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

10. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

    A. deficient products
    B. pleasing products
    C. salutary products
    D. desirable products