Identifying Market Segments and Targets

A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns

A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing

A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C

A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness

A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers

A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands

A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B

A. segments of one
B. customized marketing
C. one to one marketing
D. all of the above

A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness

A. product specialization
B. market specialization
C. single product concentration
D. mass customization