A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns
0
When all the customers have same preferences, the marketing strategy is classified as ___________?
0
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing
0
The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C
0
The consumers who are used to buy only brand all the time are classified as _________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
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The hard core loyal helps company to identify its product _________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
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The VALS segmentation main framework dimensions are ________?
A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands
0
The individual marketing is also called ________?
A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B
0
The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. segments of one
B. customized marketing
C. one to one marketing
D. all of the above
0
When any firm sells its market offering too many different market segments, it is classified as _________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
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