A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns
Related Mcqs:
- The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension - The communication, inspiration and simplification are the criteria for designing _________?
A. legitimate mantra
B. straddle mantra
C. visual mantra
D. branding mantra - The consumer’s primary motivation does not include _________?
A. ideals
B. leadership
C. achievement
D. self-expression - The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance - The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension - The VALS segmentation main framework dimensions are ________?
A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B - The brand element ‘building brand’ does not include _________?
A. adaptable
B. memorable
C. meaningful
D. likeable - The types of conflict that can occur in marketing channels of a product does not include _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The criteria or standard of how marketing offering meet the initial demand is classified as _____________?
A. consideration set
B. availability set
C. total set of brands
D. brands awareness - The criteria for choosing the brand elements are classified as __________?
A. memorable
B. meaningful
C. likeable
D. all of the above
