A. legitimate mantra
B. straddle mantra
C. visual mantra
D. branding mantra
Related Mcqs:
- The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - In designing the brand portfolio, the focus is always on _________?
A. maximum market coverage
B. minimum market coverage
C. categorize market coverage
D. brand house coverage - The effective segmentation criteria does not include _________?
A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns - The act of designing firm’s offers and to occupy distinct place is considered as __________?
A. segmenting
B. targeting
C. positioning
D. extract target - If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation - The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation - The variables such as market and product variability plays a role in designing of?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation - The factors that must be considered while designing the pricing strategies are?
A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above - The pricing strategy which considers setting the price after designing marketing program is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing
