A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
Related Mcqs:
- The individual who shapes product specifications and plays role in negotiation are classified as________?
A. buyers
B. suppliers
C. approvers
D. providers - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The competitive marketing strategies plays a role in companies?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The share of market, mind and customer heart are three variables for analyzing _________?
A. potential threats
B. potential strengths
C. potential opportunities
D. potential weaknesses - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The major product variables that retailers must consider includes?
A. services mix
B. product assortment
C. store atmosphere
D. all of above - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs
