A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
Related Mcqs:
- Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
A. push strategy
B. pull strategy
C. bundle strategy
D. both A and B - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - The basic competitive strategies includes?
A. cost leadership
B. focusing strategy
C. differentiation
D. all of above - The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company - The variables such as market and product variability plays a role in designing of?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation - The individual who shapes product specifications and plays role in negotiation are classified as________?
A. buyers
B. suppliers
C. approvers
D. providers - In smaller companies, the pricing strategies are handled by?
A. divisional manager
B. top management
C. sales manager
D. marketing manager - Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attack
