Pricing Capturing Customer Value

A. product membership in category
B. points of priority
C. points of differences
D. brands superiority

A. convenience products
B. shopping products
C. specialty products
D. unsought products

A. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy

A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation

A. actual product
B. augmented product
C. dis-augmented product
D. intangible services

A. tangible products
B. exchange of goods
C. services
D. ownership of nothing

A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing

A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing

A. capital items
B. specialty industrial products
C. supplies and services
D. augmented industrial products

A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation