A. product membership in category
B. points of priority
C. points of differences
D. brands superiority
Related Mcqs:
- In positioning statement, the first thing that must be stated is?
A. target segment
B. market segmentation
C. differentiation
D. positioning - The positioning statement must state the category of brands and its?
A. points of differences
B. price
C. place
D. distribution channel - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - In United States, Procter and Gamble sells six different detergent brands is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The cost reduction approach states that product components can be redesigned without affecting performance is classified as___________?
A. product value analysis
B. product performance analysis
C. product cost analysis
D. product marketing analysis - The needs that arise from physiological states such as hunger and thirst are classified as_________?
A. basic need
B. formal needs
C. informal needs
D. sufficiency needs
