A. target segment
B. market segmentation
C. differentiation
D. positioning
Related Mcqs:
- The positioning statement must state the category of brands and its?
A. points of differences
B. price
C. place
D. distribution channel - The positioning statement first states the?
A. product membership in category
B. points of priority
C. points of differences
D. brands superiority - The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
A. product concept
B. production phase
C. production screening
D. raw-material screening - The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?
A. rational
B. motivation
C. biogenic factors
D. self-concept - The marketer, who finds a stated need and fulfills it with the best market offering is classified as ____________?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers - All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
A. conditions of sale
B. territorial rights of distributor’s
C. territorial rights of producers
D. intensive policy - The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above - The series of steps that must be followed by sales people is classified as?
A. marketing process
B. selling process
C. intermediation process
D. nominal process - The major product variables that retailers must consider includes?
A. services mix
B. product assortment
C. store atmosphere
D. all of above
