The major product variables that retailers must consider includes?

Related Mcqs:

1. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers
   B. wheel of retailing concept
   C. cycle of retailers
   D. retailers discount concept

2. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

   A. Customer value
   B. Customer delight
   C. total service solution
   D. intangible benefit(s)

3. Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called?

   A. selective store
   B. extensive store
   C. exclusive store
   D. convenience stores

4. Considering types of retailers, the store which only carries limited product line is classified as?

   A. specialty stores
   B. department store
   C. discount store
   D. super store

5. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

6. The group of products includes the recognized product family in the product hierarchy is classified as __________?

   A. product line
   B. product class
   C. need family
   D. product family

7. In value stages, the shareholder value must consider ________?

   A. attachment
   B. product and trade
   C. price premiums
   D. market capitalization

8. In value stages, the marketing program investment must consider __________?

   A. attachment
   B. product and trade
   C. price premiums
   D. market capitalization

9. In value stages, the brand performance must consider _________?

   A. price elasticity
   B. associations
   C. communications
   D. risk profile

10. The variables such as market and product variability plays a role in designing of?

    A. positioning strategy
    B. targeting strategy
    C. differentiation
    D. market segmentation