A. product line
B. product class
C. need family
D. product family
Related Mcqs:
- According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. product line
B. product class
C. need family
D. product family - In the product hierarchy, the product variant or item is classified as __________?
A. class and line type
B. need family type
C. stock type
D. stock keeping unit - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - The ‘Maslow’s hierarchy of needs’ includes?
A. physiological needs
B. self-actualization needs
C. esteem needs
D. all of above - In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A. expected products
B. basic product
C. augmented products
D. potential product - In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. expected products
B. basic product
C. augmented products
D. potential product
