A. selective store
B. extensive store
C. exclusive store
D. convenience stores
Related Mcqs:
- Considering types of retailers, the store which only carries limited product line is classified as?
A. specialty stores
B. department store
C. discount store
D. super store - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as?
A. inclusive store
B. exclusive store
C. superstore
D. extensive store - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?
A. discount store
B. selective store
C. extensive store
D. exclusive store - Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
A. selective market
B. super market
C. extensive market
D. exclusive market - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - Considering types of wholesalers, the types of agents are?
A. selling agents
B. manufacturer’s agent
C. commission merchants
D. rack jobbers - Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader