A. basic need
B. formal needs
C. informal needs
D. sufficiency needs
Related Mcqs:
- The needs that arise from psychological states such as need of belonging are classified as ____________?
A. psychogenic
B. biogenic
C. formal needs
D. monitored needs - The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching - According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
A. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing - Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?
A. price fixing
B. predatory pricing
C. price maintenance
D. discriminatory pricing - The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
A. price maintenance
B. discriminatory pricing
C. price fixing
D. predatory pricing - The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature - The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing
