In United States, Procter and Gamble sells six different detergent brands is an example of?

Related Mcqs:

1. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

2. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

3. The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?

   A. price packs
   B. cents off deals
   C. advertising specialties
   D. both a and b

4. The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?

   A. factory outlets
   B. warehouse clubs
   C. factory clubs
   D. surplus center

5. The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?

   A. price maintenance
   B. discriminatory pricing
   C. price fixing
   D. predatory pricing

6. The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?

   A. counterfeiter
   B. cloner
   C. imitator
   D. adapter

7. The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

   A. barter
   B. compensation deal
   C. offset
   D. buy back arrangement

8. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

9. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

10. The channel system of company sells its products directly to its customers is classified as

    A. direct marketing channel
    B. indirect marketing channel
    C. descriptive channels
    D. functional channels