The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?

Related Mcqs:

1. Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

   A. selective market
   B. super market
   C. extensive market
   D. exclusive market

2. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

   A. marketing-mix modeling
   B. customer-mix modeling
   C. data-mix modeling
   D. market oriented research

3. The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?

   A. escalator clauses
   B. reduction of discounts
   C. unbundling
   D. delayed quotation pricing

4. The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?

   A. category killer
   B. discount killer
   C. limited inbound retailers
   D. limited outbound retailers

5. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

6. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

7. The off-price retailer that is division of some large retail corporation is classified as?

   A. independent super retailer
   B. off-price retailer
   C. on-price retailer
   D. independent off-price retailer

8. The group of related items in a large variety that performs tasks in compatible manner is classified as __________?

   A. product mix
   B. product system
   C. product assortment
   D. family and line of product

9. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

10. The strategy of using individual family brand names is referred as ________?

    A. house of brands
    B. strategy house
    C. house of products
    D. extended strategy