A. house of brands
B. strategy house
C. house of products
D. extended strategy
Related Mcqs:
- The strategy of using company brand name for every product is referred as __________?
A. house of products
B. branded house strategy
C. house of brands
D. strategy house - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The brand element ‘building brand’ does not include _________?
A. adaptable
B. memorable
C. meaningful
D. likeable - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The parent brand if it is associated with multiple products in brand extension is called _________?
A. family brand
B. product extension
C. sub-product
D. parent company - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity
