A. family brand
B. product extension
C. sub-product
D. parent company
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Related Mcqs:
- The brand which is result of extension in brand or sub-brand is classified as __________?
- A. brand extension B. sub-brand C. parent brand D. product extension...
- In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
- A. presence B. brand relevance C. performance D. advantage...
- The marketer’s enter in to different product category with the parent brand, is considered as __________?
- A. category extension B. company extension C. company architecture D. company earning rate...
- The parent brand introducing new product within the existing category is considered as __________?
- A. line extension B. category extension C. parent extension D. brand extension...
- The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
- A. pull strategy B. bundle strategy C. shallow strategy D. push strategy...
- The brand element ‘building brand’ does not include _________?
- A. adaptable B. memorable C. meaningful D. likeable...
- The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
- A. marketer’s brand equity B. customer based brand equity C. knowledge based equity D. effective brand equity...
- The Company makes all products in different brand lines is classified as _________?
- A. brand endorsement B. brand mix C. product mix D. category assortment...
- The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
- A. brand extension B. sub-brand C. parent brand D. product extension...
- In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
- A. brand advantage B. brand presence C. brand performance D. brand decline...
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