A. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy
Related Mcqs:
- The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?
A. marketing logistics network
B. supply chain management
C. delivery network
D. physical distribution network - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - The systematic planning for new products and customer driven strategy must be created for?
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The first level of planning starts with __________?
A. corporate planning
B. division planning
C. business planning
D. product planning - The last divisional level for firm’s planning is __________?
A. planning at decision level
B. planning at business level
C. planning at corporate level
D. planning at production level
