A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above
Related Mcqs:
- The customer driven marketing strategy is another name of?
A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The pricing strategy used to set prices of the products that are must be used with the main product is called?
A. optional product pricing
B. product line pricing
C. competitive pricing
D. captive product pricing - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier
