A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept
Related Mcqs:
- The systematic planning for new products and customer driven strategy must be created for?
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above - An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
A. develop multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
A. bi-product pricing
B. optional product pricing
C. Two way pricing
D. Two part pricing - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The pricing strategy which considers setting the price after designing marketing program is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing - When all the customers have same preferences, the marketing strategy is classified as ___________?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing - The strategy based on the intermediaries involve in marketing channels do not include ___________?
A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution
