The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

Related Mcqs:

1. The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?

   A. exclusive distribution
   B. exclusive dealing
   C. physical distribution
   D. supply chain management

2. The logistic network through which the unwanted or excess products by resellers or consumers is classified as?

   A. inbound distribution
   B. outbound distribution
   C. forward distribution
   D. reverse distribution

3. The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

   A. supplier selection
   B. proposal solicitation
   C. supplier search
   D. order-routine specification

4. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

   A. point of purchase promotion
   B. trade promotion
   C. event promotion
   D. off deal promotion

6. The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?

   A. business buyer behavior
   B. derived demand
   C. business buying process
   D. cognitive dissonance

7. The process of managing information about customers to maximize loyalty is said to be _________?

   A. company relationship management
   B. supplier management
   C. retailer’s management
   D. customer relationship management

8. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

9. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

10. In information search, the consumers can obtain information from?

    A. personal sources
    B. commercial sources
    C. experiential sources
    D. all of above