The process of managing information about customers to maximize loyalty is said to be _________?

Related Mcqs:

1. According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

   A. hard-core loyal
   B. split loyal
   C. shifting loyal
   D. non-switchers

2. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

   A. marketing logistics network
   B. supply chain management
   C. delivery network
   D. physical distribution network

3. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

5. The mix and match maximize collective and individual effects are classified as _________?

   A. integrated marketing
   B. holistic marketing
   C. adoptable marketing
   D. protectable marketing

6. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

   A. bundle strategy
   B. shallow strategy
   C. push strategy
   D. pull strategy

7. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

8. The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?

   A. integrated logistics management
   B. intermodal logistics management
   C. intra-modal logistics management
   D. exclusive logistics management

9. The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

   A. database marketing
   B. customer database
   C. detailed database
   D. company database

10. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

    A. pull strategy
    B. bundle strategy
    C. shallow strategy
    D. push strategy