A. integrated marketing
B. holistic marketing
C. adoptable marketing
D. protectable marketing
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
A. integrated logistics management
B. intermodal logistics management
C. intra-modal logistics management
D. exclusive logistics management - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing - The process of managing information about customers to maximize loyalty is said to be _________?
A. company relationship management
B. supplier management
C. retailer’s management
D. customer relationship management - The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies - Considering the categories of services mix, the air travel with eatable is classified as _________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The categories of services mix and intangible are classified as the example of _________?
A. pure tangible goods
B. pure services
C. tangible goods with accompanying services
D. major service with minor goods - The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
A. niche
B. individuals
C. custom group
D. costly customization - In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A. product line consistency
B. product line width
C. product line length
D. product line depth