A. planning at decision level
B. planning at business level
C. planning at corporate level
D. planning at production level
Related Mcqs:
- The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - The first level of planning starts with __________?
A. corporate planning
B. division planning
C. business planning
D. product planning - At the final level of planning products, the planners turn the actual product into?
A. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy - The maximum number of sales of all the firms in an industry, for a given period of time is called __________?
A. total market potential
B. total production potential
C. total demand potential
D. current demand - The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector - The kind of cost which does not vary with the level of production of company or level of sales is classified as?
A. variable costs
B. fixed costs
C. total costs
D. all of above - The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates - Good marketing is no accident, but a result of careful planning and __________?
A. Execution
C. Strategies
D. Tactics
E. Research - For the planning of period, the development of specific goals is called __________?
A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective - The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis
