A. potential threats
B. potential strengths
C. potential opportunities
D. potential weaknesses
Related Mcqs:
- The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs - The way in which customer’s think and act in terms of prices and market share is classified as __________?
A. branding
B. valuing
C. advertising
D. brand equity - An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
A. develop multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - In value stages, the customer’s mind-set should consider _________?
A. associations
B. communications
C. cost structure
D. stock price - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps
