The way in which customer’s think and act in terms of prices and market share is classified as __________?

Related Mcqs:

1. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

   A. low-quality trap
   B. fragile-market-share trap
   C. shallow-pockets trap
   D. price-war traps

2. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?

   A. learning pricing
   B. marginal pricing
   C. competition based pricing
   D. demand based pricing

3. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

   A. optional product pricing
   B. skimming pricing
   C. penetration pricing
   D. captive product pricing

4. The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

   A. high low pricing
   B. value pricing
   C. perceived pricing
   D. everyday low pricing

5. The company may expand its share in market is shown in share-penetration index, which is _____________?

   A. low market penetration index
   B. high market penetration index
   C. fixed index
   D. zero index

6. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?

   A. market follower
   B. market niche
   C. market challenger
   D. market leader

7. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

8. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

9. The ‘market-development strategy’ is used to gain market share __________?

   A. current products in new market
   B. new products for new markets
   C. new products in new market
   D. current product in current market

10. The ‘market-penetration strategy’ is used to gain market share in __________?

    A. current product in current market
    B. current products in new market
    C. new products for new markets
    D. new products in new market