The ‘market-development strategy’ is used to gain market share __________?

Related Mcqs:

1. The ‘market-penetration strategy’ is used to gain market share in __________?

   A. current product in current market
   B. current products in new market
   C. new products for new markets
   D. new products in new market

2. The ‘product-development strategy’ is used to gain market share __________?

   A. new products in new market
   B. current product in current market
   C. new products in current markets
   D. new products for new markets

3. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

4. The ‘diversification strategy’ is used to gain market share in __________?

   A. current product in current market
   B. new products for new markets
   C. new products in new market
   D. new products in current markets

5. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

   A. optional product pricing
   B. skimming pricing
   C. penetration pricing
   D. captive product pricing

6. The company may expand its share in market is shown in share-penetration index, which is _____________?

   A. low market penetration index
   B. high market penetration index
   C. fixed index
   D. zero index

7. The strategy which does not after the large market to capture smaller share is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

8. The market coverage strategy which captures the large share of one or more segments is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

9. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

   A. low-quality trap
   B. fragile-market-share trap
   C. shallow-pockets trap
   D. price-war traps

10. The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

    A. determining demand
    B. select pricing objective
    C. analyzing prices of competitor’s
    D. estimating costs