The ‘diversification strategy’ is used to gain market share in __________?

Related Mcqs:

1. The ‘market-development strategy’ is used to gain market share __________?

   A. current products in new market
   B. new products for new markets
   C. new products in new market
   D. current product in current market

2. The ‘market-penetration strategy’ is used to gain market share in __________?

   A. current product in current market
   B. current products in new market
   C. new products for new markets
   D. new products in new market

3. The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?

   A. mobile defense
   B. static defense
   C. stable defense
   D. unstable defenses

4. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

5. The ‘product-development strategy’ is used to gain market share __________?

   A. new products in new market
   B. current product in current market
   C. new products in current markets
   D. new products for new markets

6. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

   A. optional product pricing
   B. skimming pricing
   C. penetration pricing
   D. captive product pricing

7. The strategies such as diversification, penetration and market development are the part of __________?

   A. extensive growth
   B. intensive growth
   C. integrative growth
   D. disintegrative growth

8. The company may expand its share in market is shown in share-penetration index, which is _____________?

   A. low market penetration index
   B. high market penetration index
   C. fixed index
   D. zero index

9. The strategy which does not after the large market to capture smaller share is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

10. The market coverage strategy which captures the large share of one or more segments is called?

    A. mass marketing
    B. segmented marketing
    C. niche marketing
    D. micromarketing