A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs
Related Mcqs:
- The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - In growth-share matrix, the high growth and high share SBU’s are considered as?
A. Stars
B. Cash Cows
C. Question marks
D. Dogs - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The ‘product-development strategy’ is used to gain market share __________?
A. new products in new market
B. current product in current market
C. new products in current markets
D. new products for new markets
