A. Stars
B. Cash Cows
C. Question marks
D. Dogs
Related Mcqs:
- In BCG growth share matrix, the horizontal axis represents?
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c - The growth share matrix divides SBU’s in
A. 2 types
B. 3 types
C. 4 types
D. 5 types - In growth-share matrix, the vertical axis represents?
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b - The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks - The SBU’s of a company with low market share and growth rate are considered in?
A. Stars
B. Dogs
C. Cash Cows
D. Question marks - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs - The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The comparison of potential and current market share yields __________?
A. share penetration index
B. profit penetration index
C. price penetration index
D. market demand index
