A. buyers
B. suppliers
C. approvers
D. providers
Related Mcqs:
- The variables such as market and product variability plays a role in designing of?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation - The process about how the individual customer come to know about the market offering, is classified as________?
A. total set of brands
B. brands awareness
C. consideration set
D. availability set - The competitive marketing strategies plays a role in companies?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The buying mode in which the buyer changes product prices and requirements is classified as________?
A. modified rebuy
B. modified buy
C. modified buyers
D. modified task - The group or individuals who decide the supplier’s and product requirements are classified as________?
A. deciders
B. selectors
C. evaluators
D. providers - When the product is risky it can affect the well-being of buyer mentally and is classified as________?
A. attitude risk
B. psychological risk
C. physiological risk
D. social risk - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources