The individual who shapes product specifications and plays role in negotiation are classified as________?

Related Mcqs:

1. The variables such as market and product variability plays a role in designing of?

   A. positioning strategy
   B. targeting strategy
   C. differentiation
   D. market segmentation

2. The process about how the individual customer come to know about the market offering, is classified as________?

   A. total set of brands
   B. brands awareness
   C. consideration set
   D. availability set

3. The competitive marketing strategies plays a role in companies?

   A. positioning strategy
   B. targeting strategy
   C. differentiation
   D. market segmentation

4. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

5. The buying mode in which the buyer changes product prices and requirements is classified as________?

   A. modified rebuy
   B. modified buy
   C. modified buyers
   D. modified task

6. The group or individuals who decide the supplier’s and product requirements are classified as________?

   A. deciders
   B. selectors
   C. evaluators
   D. providers

7. When the product is risky it can affect the well-being of buyer mentally and is classified as________?

   A. attitude risk
   B. psychological risk
   C. physiological risk
   D. social risk

8. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

9. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

   A. Brand image
   B. Distribution
   C. Promotion
   D. Price

10. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

    A. idea’s external sources
    B. acquisition of ideas
    C. primary sources
    D. secondary sources